Founded by two Chinese medicine interns, Siwutopia is a social media platform for promoting Chinese medicine concepts to a wider audience. Each of the founders began their careers in unrelated fields, and, despite their vastly different personality types, both chose to begin new careers in Chinese medicine. While stuck at home during the pandemic, they decided to start the Siwutopia platform on Instagram to share interesting content they had picked up over the course of their studies, explaining difficult Chinese medicine concepts in plain language, and, hopefully, making it fun. Their goal is to help Chinese medicine become part of their readers’ daily lives.